Consumer Electronics Initiative


The CEESM Consumer Electronics Initiative has two primary goals: to facilitate program efforts aimed at increasing sales and market share of energy efficient consumer electronics and to support the application of consistent criteria for products deemed energy efficient. CEE works with the ENERGY STAR® program to meet these goals. Ultimately, members strive to increase sales and market share of energy efficient consumer electronic products.

In 2016, members focused their efforts on promoting advanced power strips, sound bars, televisions, and, to a smaller extent, computers and monitors. While their approach depends on the specific product category, members generally direct more incentives toward retailers than to consumers.


CEE completed updates to the Consumer Electronics Initiative and Program Guide to reflect current market information, industry feedback, and program considerations that have changed since the Initiative was launched in 2007. Members use these documents to assess strategies for effective engagement in the fast-changing consumer electronics market.

CEE convened this Initiative committee to discuss significant shifts in program strategies and support members in their efforts to track technical developments. As a result of this work, CEE identified:

  • Pilots of midstream offerings that support ENERGY STAR sound bars, along with a variety of appliance products
  • Product improvements for 4K ultra high definition televisions
  • Addition of multi-sensors to Tier 2 advanced power strips

The evolution of member strategies and changes in product offerings are documented in the 2016 Consumer Electronics Program Summary, an important tool informing future program planning of national opportunities.

CEE members are broadening their support for consumer electronics, primarily through midstream approaches for sound bars.

Data Source:
CEE 2016 Consumer Electronic Program Overview, downloaded February 7, 2017:

How to Participate

CEE members are invited to join this Initiative if they:

  • deploy a significant and focused educational and promotional program for ENERGY STAR home electronics, including any or all ENERGY STAR-labeled products, as well as energy efficient consumer electronics products and practices in general
  • provide incentives for home electronics that meet at minimum the ENERGY STAR requirements, including any or all ENERGY STAR labeled products
  • leverage CEE resources such as the Consumer Electronics Program Guide and Program Summary to inform their programs and partners


Alliant Energy

Ameren Illinois

Baltimore Gas and Electric Company

BC Hydro

Black Hills Energy

Bonneville Power Administration

Cape Light Compact

Consolidated Edison Company

DC Sustainable Energy Utility

DTE Energy

Duke Energy

Efficiency Vermont

Energy Trust of Oregon

Eugene Water & Electric Board


Focus on Energy—Wisconsin


Hawaii Energy Efficiency Program

Hydro One

Los Angeles Department of Water and Power

National Grid

NB Power

Nebraska Public Power District

New Jersey’s Clean Energy Program

Newfoundland Power

Northeast Energy Efficiency Partnerships

Northwest Energy Efficiency Alliance

NV Energy

Pacific Gas and Electric Company



Potomac Electric Power Company (Pepco)

PSEG Long Island

Public Service Electric & Gas

Puget Sound Energy

Sacramento Municipal Utility District

Salt River Project


Seattle City Light

Snohomish County PUD

Southern California Edison

Tampa Electric

Vectren Corporation

Xcel Energy